On its personalized “Concerts” tab, Spotify recommends concerts to each listener based on their music preferences, helping you reach interested fans and saving you from spending money to find them elsewhere online. Now what? How do you find people who don’t yet know about the band or your show? You’ve reached a band’s existing fan base. If you catch fans while they enjoy a band’s music on Spotify, you boost your chances of selling them a ticket to see the band live.Īttract new fans with personalized concert recommendations They can also receive concert recommendations in their email inboxes for upcoming concerts in their area. Which is why Spotify surfaces location-based concert recommendations on its artist pages, where fans go to listen to their favorite albums. The band playing at your show probably has an existing fan base - and those are the people most likely to buy tickets. But you end up wasting a lot of time (and dollars) reaching people who just don’t care. Engage fans where they spend time listening to musicĮvery music marketer is familiar with the “spray and pray” method: tell everyone about your upcoming show and hope your promos land on a few interested ears. Spotify also helps you engage the fans most likely to attend your shows. So how exactly can our new integration with Spotify help you pack the house? Research from Music Watch shows that Spotify listeners are nearly 50% more likely to attend live music events than the average fan - making it the best place to get in front of people willing to spend. Powered by its discovery algorithm, Spotify automatically recommends top Eventbrite concerts and music festivals to its listeners, based on their music tastes and alongside their favorite albums. The popular streaming app is where over 140 million fans listen to their favorite artists, share playlists with friends, and discover new sounds.Īnd now you can promote your shows to these same fans directly on Spotify - at no extra cost. If you’re a music event producer, you already know that Spotify is the place to engage active music fans around the world.

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